Chair of Mobile Business & Multilateral Security

Dr. Jetzabel Maritza Serna-Olvera

External Members

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Curriculum Vitae

Jetzabel M. Serna-Olvera is an Assistant Professor at the Deutsche Telekom Chair of Mobile Business and Multilateral Security. She obtained her Bachelor’s degree in Computer Systems Engineering from the “Instituto Tecnológico de Tijuana” (Tijuana, Mexico) in 2001, and her M.Sc. in Computer Science and Communications Engineering from the “Gerhard Mercator Universität” (Duisburg, Germany) in 2006. She holds a PhD from the “Universitat Politécnica de Catalunya, BarcelonaTech” (Barcelona, Spain), and has more than 10 years of experience in IT-Security, working at both national and international levels. She has collaborated in numerous Spanish and EU-funded research projects, mainly focused on Security, e-Banking Authentication, Identity Management and Identity Federation (e.g. TREs-PASS, eIDAS, TAPIS, Ciudad2020, Seguridad2020, FIDELITY, GILDDA, Coim-best, TSC, INTEGRA, etc.). Her topics of interest include cybersecurity, mobile security, privacy and trust in distributed systems, mobile authentication, identity management and location based mobile applications.
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  • Stefan Schiffner, Jetzabel Serna, Demosthenes Ikonomou, Kai Rannenberg. 2016. "Privacy Technologies and Policy - 4th Annual Privacy Forum", ISBN: 978-3-319-44760-5, DOI:10.1007/978-3-319-44760-5, Springer International Publishing.
Refereed Publications
  • Veseli, F., Serna-Olvera, J., Pulls, T. and Rannenberg, K. 2019. "Engineering Privacy by Design – Lessons from the Design and Implementation of an Identity Wallet Platform", SAC '19 Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing , ISBN: 978-1-4503-5933-7, pp. 1475-1483 , DOI:, ACM New York, NY, USA ©2019.
  • M. Hatamian, J. Serna, and K. Rannenberg. 2019. "Revealing the Unrevealed: Mining Smartphone Users Privacy Perception on App Markets", Computers & Security, (83:), Elsevier.
  • Welderufael B. Tesfay, Jetzabel Serna, Kai Rannenberg. 2019. "PrivacyBot: Detecting Privacy Sensitive Information in Unstructured Texts. ", In proceedings of The Sixth International Conference on Social Networks Analysis, Management and Security. Granada, Spain., IEEE.
  • Tesfay, Welderufael B., Nastouli, Dimitra, Stamatiou, Yannis C., Serna, Jetzabel. 2019. "pQUANT: A User-centered Privacy Risk Analysis Framework", In Proceedings of the 14th International Conference on Risk and Security of Internet and Systems (CRiSIS). Hammamet, Tunisia, Springer.
  • Welderufael B. Tesfay, Peter Hofmann, Toru Nakamura, Shinsaku Kiyomoto, Jetzabel Serna. 2018. "PrivacyGuide: Towards an Implementation of the EU GDPR on Internet Privacy Policy Evaluation", IWSPA @ CODASPY , ACM.
  • Welderufael B. Tesfay, Peter Hofmann, Toru Nakamura, Shinsaku Kiyomoto, Jetzabel Serna. 2018. "I Read but Don’t Agree: Privacy Policy Benchmarking using Machine Learning and the EU GDPR", Proceedings of WWW '18 Companion of the The Web Conference 2018 on The Web Conference 2018, ACM.
  • Ahmed Seid Yesuf, Jetzabel Serna-Olvera, Kai Rannenberg. 2017. "Using Fraud Patterns for Fraud Risk Assessment of E-services", 32nd International Conference on ICT Systems Security and Privacy Protection -- IFIP SEC 2017
  • M. Hatamian, J. Serna. 2017. "Beacon Alarming: Informed decision-making supporter and privacy risk analyser in Smartphone applications", 35th IEEE International Conference on Consumer Electronics, pp. 468-471, DOI:10.1109/ICCE.2017.7889399,, Las Vegas, USA.
  • M. Hatamian, J. Serna, K. Rannenberg, and B. Igler. 2017. "FAIR: Fuzzy Alarming Index Rule for Privacy Analysis in Smartphone Apps", 14th International Conference on Trust and Privacy in Digital Business (TrustBus 2017), pp. 3-18, DOI:, Springer, Lyon, France.
  • M. Hatamian, and J. Serna. 2017. "ARM: ANN-based Ranking Model for Privacy and Security Analysis in Smartphone Ecosystems", 51th Annual IEEE International Carnahan Conference on Security Technology, IEEE, Madrid, Spain.
  • Toru Nakamura, Welderufael B. Tesfay, Shinsaku Kiyomoto, and Jetzabel Serna. 2017. "Default Privacy Setting Prediction by Grouping User's Attributes and Settings Preferences", International Workshop on Data Privacy Management (ESORICS 2017), Springer.
  • Welderufael B. Tesfay, Jetzabel Serna-Olvera. 2016. "Towards User-centered Privacy Risk Detection and Quantification Framework", 8th IFIP International Conference on New Technologies, Mobility and Security (NTMS 2016), IEEE.
  • Welderufael B. Tesfay, Jetzabel Serna, Sebastian Pape. 2016. "Challenges in Detecting Privacy Revealing Information in Unstructured Text", Society, Privacy and the Semantic Web - Policy and Technology (PrivOn 2016) at the International Semantic Web Conference (ISWC) 2016, CEUR-WS.
  • Fatbardh Veseli, Jetzabel Serna. 2016. "Evaluation of Privacy-ABC Technologies - a Study on the Computational Efficiency", In: Trust Management X, IFIPTM 2016, ISBN: 978-3-319-41354-9, pp. 63-78, DOI:10.1007/978-3-319-41354-9_5,, Springer.
  • Fatbardh Veseli, Jetzabel Serna-Olvera. 2015. "Benchmarking Privacy-ABC Technologies - An Evaluation of Storage and Communication Efficiency", DOI:10.1109/SERVICES.2015.37,, IEEE.