Chair of Mobile Business & Multilateral Security

Mobile Business I - Technology, Markets, Platforms, and Business Models

 

Basic Information
Type of Lecture: Lecture
Course: Master
Hours/Week: 3
Credit Points: 6
Language: English
Term: Winter 2024/2025
Lecturers:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

 

Content of the Course

Description: Learning Goals and Competencies

      • Basic understanding of business models of online and mobile business (LGBWL-5)
      • Basic understanding of location-based services and its architectures (LGBWL-1)
      • Ability to design and evaluate digital business models and concepts with regard to data security and protection (LGBWL-1)

Description of the course:

The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices/services.

This includes a historical overview of the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify the possibilities and limitations of mobile business applications and business models in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, analyse new scenarios, and draw connections to traditional and established scenarios.

The 2nd part of this lecture series (Mobile Business II) focuses on the variety of opportunities and challenges that are offered by mobile communication technologies and their specific properties and which need to be considered and addressed by companies and regulators. The overall objective of the course is to provide advanced knowledge about mobile applications and mobile services, ranging from technical to economic aspects. Students will be qualified to realise the inherent commercial potential proactively and to identify and address challenges and problems in the area of mobile business. An important facet of this is the discussion of international regulation and its implications on the development and application scenarios for mobile services.

Architectures for mobile services and their development are the focus of the first part of the course. This includes topics such as security and privacy, usability, and the role of standardisation. The presentation of exemplary application areas will allow students to understand and question how different design aspects are considered in current scenarios. The course concludes with a state-of-the-art overview of current mobile business research topics and activities, enabling students to understand the lines of research and draw connections to already existing mobile business applications and scenarios.

Please note that the guest lectures are exam relevant and should be attended in person!

Agenda:

Please note that the agenda is preliminary and may be updated. Please check before each lecture.

 
Week Date Time Room Type Title Documents
42 15.10.24 14-16 HZ7 Lecture 01 Introduction to Mobile Business I  VL1
42 15.10.24 16-18 HZ7 Lecture 02 Mobile Telecommunication Infrastructures  VL2
43 22.10.24 14-16 HZ7 Lecture 03 Wireless Internet-oriented Infrastructures and Protocols  VL3
44 29.10.24 14-16 HZ7 Exercise 1  

 E1   

E1 Solution

45 29.10.24 16-18 HZ7 Guest Lecture  Dr. Narges Arastouei  GL1_Slides
45 05.11.24 14-16 HZ7 Lecture 04  Mobile Communication Services  VL4
46 12.11.24 14-16 HZ7 Lecture 05 E-Business vs. M-Business  VL5
46 12.11.24 16-18 HZ7 Lecture 06 Market Structure and Value Creation  VL6
47 19.11.24 14-16 HZ7 Exercise 2    E2_updated
48 26.11.24 14-16 HZ7 Lecture 07 Business Models  VL7
48 26.11.24 16-18 HZ7 Lecture 08 Smartcards and Related
Application Infrastructure
 VL8
49 03.12.24 16-18 HZ7 Lecture 09 Mobile Devices  VL9
50 10.12.24 14-16 HZ7 Exercise 3    E3 
50 10.12.24 16-18 HZ7 Guest Lecture Telekom AG  
51 17.12.24 14-16 HZ7 Lecture 10 Concepts of Mobile OS  VL10
3 14.01.25 14-16 HZ7 Lecture 11 Market Overview of Mobile Operating
Systems and Security Aspects
 VL11
3 21.01.25 14-16 HZ7 Guest Lecture  secuvera GmbH  
4 21.01.25 16-18 HZ7 Guest Lecture Capgemini Invent  
5 28.01.25 14-16 HZ7 Lecture 11 Mobile Trusted Devices  VL12
6 04.02.25 14-16 HZ7 Lecture 12 cceptance and Success Factors
in Mobile Business
 VL13
6 04.02.25 16-18 HZ7 Exercise 4    E4
7 11.02.25 14-16 HZ7 Lecture 14 Q&A
         
           
           
           
           
           
           
           

 


Exam

Information:

 
The language of the exam is English.
The exam is also to be answered in English.
 
Permitted aids: Dictionary – native tongue to English

 

Exam:

The Examination Office will organize the written exam on-site and set the date of the written exam centrally. You will find the exam dates on the website of the Examination Office soon.

Old exams

Previous MOB1 Exams (up to 2011)

MOB1 exam (WS13/14)

MOB1 exam (SS16)